Pew Releases Typology of ICT Users — and a Quiz: Categorize Yourself

From Pew Internet and American Life Project (emphasis added):

A Typology of Information and Communication Technology Users

Fully 85% of American adults use the internet or cell phones – and most se both. Many also have broadband connections, digital cameras and ideo game systems. Yet the proportion of adults who exploit the connectivity, the capacity for self expression, and the interactivity of modern information technology is a modest 8%.

Fully half of adults have a more distant or non-existent relationship to modern information technology. Some of this diffidence is driven by eople’s concerns about information overload; some is related to people’s sense that their gadgets have more capacity than users can master; some is connected to people’s sense that things like blogging and creating home-brew videos for YouTube is not for them; and some is rooted in people’s inability to afford or their unwillingness to buy the gear that would bring them into the digital age.

These findings come from the Pew Internet Project’s typology of information and communication technology (ICT) users. The typology categorizes Americans based on the amount of ICTs they possess, how they use them, and their attitudes about the role of ICTs are in their lives. Ten separate groups emerge in the typology.

What kind of information technology user are you? Answer a few questions to see where you fit in the new typology of information and communication technology users developed by the Pew Internet Project. Take our quiz here:

Update: I took their quiz and was classified as an omnivore — here’s what they say about omnivores, who make up 8% of the population — i.e., that’s where they get the 8% figure above:

They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.


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