New Pew Internet Study Report on Blogging: Mostly Personal Expression

The Pew Internet Project has a new report on Bloggers, available from:

A new, national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers…

The blog population has grown to about 12 million American adults, or about 8% of adult internet users and that the number of blog readers has jumped to 57 million American adults, or 39% of the online population.

* 54% of bloggers say that they have never published their writing or media creations anywhere else;
* 54% of bloggers are under the age of 30.
* Women represent 46% of bloggers and men 54%.
* 76% of bloggers say a reason they blog is to document their personal experiences and share them with others.
* When asked to choose one main subject, 37% of bloggers say that the primary topic of their blog is “my life and experiences.”

Bloggers are also heavy users of the nternet in general. Forty-four percent of bloggers have taken material
they find online – like songs, text, or images – and remixed it into their own artistic creation…. A whopping 77% of bloggers have shared something online that they created themselves, like their own artwork, photos, stories, or videos. By comparison, 26% of internet users have done this.

“[T] this survey shows that most bloggers are primarily interested in creative, personal expression,” said Lenhart. “Blogs make it easy to document individual experiences, share practical knowledge, or just keep in touch with friends and family.”

* 87% of bloggers allow comments on their blog.
* 72% of bloggers post photos to their blog.

The Pew Internet & American Life Project has created an online version of the Blogger Callback telephone survey and invites participation from the general public. The resulting answers will not be a representative sample, but the online survey will give observers a chance to see the questions in context and to comment on some specific aspects of blogging. The survey is online at the following address:

Comment: for people interested in survey research and studies of technology use, this is very useful — SEE the survey, and take it yourself.

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